Tuesday, June 21, 2016

Etsy: Made in Canada Toronto DEADLINE IS TOMORROW!


Hey everyone! Just a reminder... our Etsy: Made in Canada Toronto deadline is JUNE 22, 2016! This is a hard deadline. Don't miss it. APPLY HERE.

Wednesday, June 15, 2016

Midsummer Marketplace Workshops

Hi all

We are super busy preparing for the big day this Saturday.

Our wonderful Midsummer Marketplace will be located at historic Campbell House Museum from 10 til 6 pm.
The first 50 guests through the gates will receive a free bag full of swag.

We are also excited to announce that alongside over 40 awesome vendors, food, coffee and popsicles we will be hosting some free workshops.

Yes. Free!

Want to learn how to crochet?
Have you ever played the ukulele?
How about book binding?
And you know you need to make your own floral crown...

You just need to sign up in advance using this link!

For a full list of vendors and our lookbook click here. 

You can also follow us on Instagram @torontoetsystreet for sneaky peeks.

Can't wait to see you on Saturday.
The weather looks promising, it's going to be an awesome day!

See you there!

Monday, June 6, 2016

TEST Etsy Newbie Bootcamp: Class 24 Photography Tips and Tricks

Welcome back to our followers! 

If you're new here, welcome to our Etsy Newbie Bootcamp! If you want to take part in Bootcamp and get one-on-one mentoring, or answers to any of your questions, please drop us a line at TorontoEtsyST@gmail.com
If you want to open an Etsy shop, just follow this link!

Vintage Camera Photographer Belt Buckle by piprobins
We have new sellers joining our Bootcamp all the time, so even though this is Class 24, you can join now or anytime! You can complete the classes at your own pace. Just click on our re-vamped NEWBIE BOOTCAMP tab above to get the lowdown on all the classes so far.

Today we're going to talk about photography and how to make your shop and your items look their  best!

Camera art print by RobertRatPrints
When you're selling online, photography is all important. This is the way your customers see your products, your profile, and your About Pages. It's how you communicate your story through Shop Updates and various social media.

There are some important Nuts & Bolts to consider, and basic tips for taking better photos:

  • Lighting, lighting, lighting! Even more important than your camera is to have a well-lit shot. Even a high quality camera can't make up for poorly lit photos, and conversely, if you are careful with your lighting, you can get great shots even with a simple point-and-shoot or smartphone camera. Good lighting brings out the details! If you shoot outdoors, wait for a cloudy day because harsh sun can create unwanted shadows. If you shoot indoors, you can shoot through the window to diffuse the light. You can use a white bedsheet or piece of vellum to get a soft glow. See this Etsy blog article for more tips. The real trick to mastering lighting? Like most things, it's a matter of practise. Experiment for yourself. Make it part of your workflow. Take photos regularly - not just of your products, but of your process. You can use these for your Shop Updates and other social media.                                                                                                                          
    Camera Laser Cut Cuff Links by RongDesigns
  • Focus. You want your photos to be sharp. Make sure you are familiar with how your camera focus works. On a smartphone or point-and-shoot it's often as simple as tapping the screen where you want it to focus or the shutter prior to taking your shot. If you're not confident with an SLR, you can always use the autofocus. If you are selling jewellery or other small items, or making detailed close-ups consider the minimum focusing distance of your lens and don't get too close, or it simply cannot focus. If it's a big part of what you do, you might want to get a tripod and macro lens.                                                                           
    Object Matter Collection - Instant Camera 3" mirror by L2RStudio
  • Take the time to compose your shot and save time in the long run! It's easier to correct lighting problems or make changes while you're shooting than to try and fix less than ideal photos.                                                                                                                                
    Six-20 Brownie Box Camera from TheArtOfDemolition
  • Avoid using a flash (unless it is remote from your camera or a bounce flash). A direct flash washes out colours and details and can be unflattering.              
  • Edit! Take more photos than you need and the you can be choosier with which to use. Also, take advantage of photo editing software. (Photoshop is common and the full program can do everything you could need. Affinity Photo is pretty similar and more affordable. There are also free online editors like ipiccy and picmonkey which have straightfoward tools. There are all sorts of apps for mobile devices, like free or low-cost photo editors Snapseed, Afterlight or VSCOcam, which can really help you improve your images). Cropping, increasing brightness, selecting your white and black levels and white balance can really make your photos pop. Check Etsy's photoshop tutorial here.

Camera brooch by Clayshapes
Next there are things which are important as a business in communicating your Brand:
  • Consistent lighting across your listings can reinforce your brand
  • Choose backgrounds which compliment, rather than clash or compete with your products
  • Make sure your listing photos are clear and obvious: show the full product, show details, show products in context and lifestyle shots. Vintage sellers should be careful to show the product's condition and note any flaws.
  • Watermarks may protect your intellectual property, but they make images less likely to be included in curated features for online publications. You might want to be more creative in how you tie your images to your business. Shooting your product with branded packaging in the shot, for instance, can be a clever compromise. 
  • Tell your own story! You About section and even listing shots can be a great place to communicate who you are and what you do by including shots of where you work, your tools and you, doing your thing!

Shoot: Canon Ftb Classic Camera linocut by minouette
Right now, Canon is partnering with Etsy! As part of their #EtsyXCanon promotion, Canadian Team Captains can share a promo code which adds a special quarterly promotional discount to your overall sale price on purchases in the Canon eStore! So if you are in the market for any Canon cameras or other products, be sure to take advantage by applying my promotional code at the checkout: ETSYXCANON1689

Friday, June 3, 2016

Etsy: Made in Canada Toronto APPLICATION FORM!

It's what you've all been waiting for... the Etsy: Made in Canada Toronto show application form is now LIVE!

We've been working hard to get this application out as early as possible. It took a wee bit longer than we had hoped but we know it will be worth the wait! MaRS has made some changes since last year and has some more renovations occurring so we had to get the floor plan just right for our vendors and visitors. All vendors will be in the airy, light-filled Atrium beneath the skylights and we know you'll love our other 2016 innovations for making our 3rd #EtsyMICToronto show spectacular.

September 24, 2016
10am - 6pm
MaRS building, 101 College Street, Toronto

The Toronto Etsy Street Team and 416Hustler are co-hosting our 3rd annual huge handmade & vintage show as part of Etsy's pan-Canadian extravaganza. There will be simultaneous shows at OCADU and in more than 30 cities across the country! Etsy is planning a national ad campaign! This promises to be our best show yet!

Every standard vendor will get one (6 feet by 2.5 feet) table and one chair in the MaRS Atrium. Clothing vendors will be given the option of using their own clothing rack instead (if no larger than 6 feet long by 2.5 feet wide by 8 feet high). If there is sufficient interest, Newbie vendors will be able to share 8 foot tables with another vendor, so that each Newbie who chooses this option will have 4 feet by 2.5 feet of table space.

We plan to include a Special Vintage Market within the show.

We plan to introduce a new Special Newbie Vendor Section!

This is a juried show, but it will be huge! We plan to host over 130 vendors, so don't hesitate to apply!

Last year's show attracted more than 8000 shoppers, eager to buy. Our swag bags attracted a line-up a full three hours prior to opening. Many sellers reported that it had been their most successful single day of selling all year, or of all time!

The fee is only $100!*
*If we introduce smaller Newbie spots, these will be also have a reduced price ($67). If you are a Newbie seller interested in being part of the Newbie section you will be asked about your table size preference.

This application is open to all Canadian handmade or vintage Etsy vendors. We especially encourage our team members to apply, but this show is exceptional in that it is open to vendors who are not part of TEST. You MUST have an Etsy shop!

Want to take part in this awesome opportunity, but you don't sell on Etsy? No problem! We are specifically seeking newbie sellers! Just take 15 minutes and launch your new shop today! Then, you can apply for our show and sign up for Newbie Bootcamp by emailing TorontoEtsyST@gmail.com and we'll help with everything you need to know about launching your online business!

We're excited to hear from you!


The DEADLINE is JUNE 22, 2016. THIS IS A HARD DEADLINE. Don't miss it.

Monday, May 30, 2016

One of a Kind Maker Focus Group

Call for Participants

In their ongoing commitment to better understand the changing needs and concerns of the maker community, One of a Kind will be hosting a maker focus group this summer. They are looking to speak to young, emergent entrepreneurs who are working on growing their small, handmade businesses.

In this focus group, they are interested in learning more about:

  • The needs of the maker community and the resources artisans need to establish/grow their business today
  • The strategies young makers are using to build a brand, to establish a following, and to convert sales
  • How a show like One of a Kind can be more responsive to the shifting needs and demands of makers, artisans and designers

  They are looking for 8 to 10 participants who are:

  • Makers, artisans and designers who are heavily involved in the creation and production of your art/craft
  • Creating and producing your art/craft in Canada
  • Residing in the GTA or surrounding areas (if selected for this focus group, you must be able to attend the meeting in person)
  • Currently selling your work online, at small local shows or boutiques but have never applied to or participated at the One of a Kind Shows or One of a Kind Online Shop
  • Between the ages of 21-35
The focus group will take place at the One of a Kind office at 10 Alcorn Avenue, Suite 100 (Yonge and Summerhill) on Thursday, July 14, noon to 2pm.  Light lunch and refreshments will be served.
Upon completion of the focus group, each participant will receive a $100 honourarium.

Think you would be a great participant for this focus group?


Tuesday, May 24, 2016

Etsy Awards - Congratulations to our TESTy Finalists!

Etsy Awards Canada Finalists have been Announced!

Vote for a finalist
The Etsy Awards celebrate the best of Canadian creativity. Entrants have the chance to win the Community's Choice Grand Prize of $10,000 or one of five $1000 cash prizes for category winners. 
The Toronto Etsy Street Team is very well represented! Congratulations to all our TESTy finalists! NOTE: You only get ONE vote.  We think you might want to choose one of our fabulous TESTy finalists.

In the Art & Illustration and Paper Good Category


In the Home & Living category


In the Fashion & Accessories category


In the Kids & Baby category



Thursday, May 12, 2016

Vendor call: Oasis Urban Market

Oasis Urban Market is seeking vendors for its inaugural year. It is located at the historic 5 Drive-In in Oakville. The event goes on all summer long, every Saturday starting May 28th – September 24th, from 8am – 4pm. Their goal is to make this the largest outdoor market in the GTA. 

They are accepting vendor application all throughout the summer and were just able to confirm a larger event space, so are able to accept more vendors for all dates. They are happy to offer low vendor rates of $35-$45 per date and have low cost tent and table rentals for the vendors that may need them. There will be a variety of food trunks, live entertainment and are happy to offer a full farmers market with local produce from a farm in Burlington.  They will be advertising on several platforms such has newspaper and will have a radio ad on Fresh FM and some other Chorus Radio Group affiliates.

For more information please visit their site.
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