How did you get started making jewellery and other goodies?
In September of 2012 I started a 365 project as a way to bring more spontaneity to my artistic practice. (I’m an artist by trade and hold a BFA in Sculpture/Installation from OCAD University.) Since then, I have been making something every single day, and posting it on my tumblr (robinfitzsimons365.tumblr.com) by midnight. The pieces I’ve made so far run quite a wide range of media including drawing, graphic design, textiles, video, and a whole bunch of leather craft. Many of my daily pieces have been various styles of leather jewellery, and so after numerous comments from friends and fans who follow the blog, I decided to start selling my jewellery, and Fitzy was born.
|Leather Hair Bow by FitzyDesign|
I have always loved working with natural, hardwearing materials. When I first started working with leather, I knew that I had found my perfect material. Leather has so many of the qualities that I love about wood, it’s natural, durable, develops a gorgeous patina as it ages, but is much easier to cut with an x-acto knife, a huge plus since my current studio is my living room.
What inspires you in your designs?
|Hand Dyed Leather Key Chain by FitzyDesign|
What is your process in making jewellery and other goodies?
I’d rather keep my processes under wraps.
There's usually a story behind a shop's name, so could you tell me the story behind the name Fitzy?
I wanted to choose a name that was short, simple, and related to my name, Robin Fitzsimons, but without being a direct copy of my name, and so I settled on Fitzy.
Is your career making jewellery and other goodies or do you have a day job as well?
|Wide Mystery Braid Leather Bracelet by FitzyDesign|
What goals or plans do you have in store for your business over the next 6 months, 1 year, 2 years?
Six months from now, I hope to have a number of steady wholesale accounts, at stores across Canada, a year from now I hope to be spending every weekend at summer craft shows, and two years from now I hope to have my own studio.
|Hand Stitched Leather iPhone Case |
with Removeable Cord by FitzyDesign
Right now my primary form of promotion is social media. On any given day you can find me tweeting, tumbling, instagraming and facebooking all the goings on at Fitzy. I think social media is a great way to keep Fitzy fans updated, but I still believe that word of mouth is the best way to get new customers.
Do you do craft shows?
|Leather Cycling Leg Strap by FitzyDesign|
|Leather Headphone Cord Keeper by FitzyDesign|