I opened the AFRODELIK shop on etsy this year, 2014. I have an Afrodelik online store and wanted to introduce my tshirt brand to a bigger audience
How long does it take you to design a new piece?
It varies. I am a bit of a perfectionist, and am meticulous with my art. Because every design is first hand drawn with pencil, I spend a lot of time making adjustments to the design...thank goodness for erasers. The design can vary from 3-4 hours along a 1.5 week period. I rarely draw a design within the same day. I prefer it that way as I get a fresh look every time I revisit it.
What is your background/what do you do for a day job?
Aside from running and drawing for Afrodelik, I work as a Video Editor at one of the biggest broadcasting companies in the country.
What brought you to Etsy? Where else can we find your products?
I have purchased products off of the Etsy website, because of their uniqueness, and I couldn't find it anywhere else. Etsy has some of the most creative products I've ever seen, and the best quality. You can find Afrodelik on my website at http://www.afrodelik.com/ and you can purchase it in person at Brimz Hat Boutique on Queen St West in Toronto.
What inspires your work?
I am a huge music fan and I enjoy images from the African diaspora. I am inspired by African images, African art, music, culture and spirituality. I love art and enjoy going to galleries and checking out some of the local artist in Toronto, or any other city that I might be visiting. I am definitely inspired by fellow artist. The depthness of rhythms and melodies in music inspire me. It's about the flow that I feel and I go with it.
What are your goals for your business in the coming year?
I am looking to draw a new collection of tshirts that will be accessible to an even bigger audience, keeping true to Afrodelik's message. I will be adding more designs on the etsy store, and as well, I would like to make Afrodelik my full-time gig.
What memorable responses have you had to your work?
My customers and admirers of the brand love the bold colours that I use, and comment on the colour combos that I put together. They love the images uniqueness and comment how they can distinctly recognize an Afrodelik tshirt design.
What's next for Afrodelik?
More designs, Bigger shows and more time on making Afrodelik full-time.
Check out the other items available from Desiree in her Etsy shop. You can also find her on these other social media outlets:
Facebook: https://www.facebook.com/groups/afrodelikYoutube Channel: http://www.youtube.com/user/1976Dezi
AFRODELIK Commercial: http://www.youtube.com/watch?v=Blw-U4HW8Ww
Desiree was interviewed by Amy of NightlyOwlKnits, December 7, 2014.